Pillows

I went pillow shopping at Target, and settled for a one that featured a label: "For Stomach Sleepers."  But really...what in particular would make a pillow specially suited for a stomach sleeper?   Do the manufacturers/advertisers of these pillows really think we are that impressionable?   A pillow is a pillow is a pillow, thank you very much....and I am still trying to figure out why the tag may not be removed except by the consumer, under penalty of the law:   "Yeah, I'm doing hard time because I ripped the label off my pillow.....{sirens in the distance wailing}"   Anyway...I am getting delirious from sleep debt, so off to la-la land on my special STOMACH SLEEPER PILLOW......aahhhh.....